Foodoo Academy

CLIENT: FOODOO
ROLE: ART DIRECTION AND WEBSITE DESIGN
ILLUSTRATION: BY NIGEL PAYNE

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Food allergy training platform

Aiming to make dining out safer for everyone, from diners to chefs, floor staff and waiting staff. The platform provides a standardised knowledge base and certification.

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Making it memorable

People member characters. I set about brainstorming how to encorporate this concept throughout the learning platform. I landed on the idea of personifying allergens and the client loved it.

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MY INITIAL CHARACTER SKETCHES

ILLUSTRATION AND ANIMATION BY NIGEL PAYNE

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