CLIENT: UBER DIGITAL
ROLE: UX, SITE DESIGN, BRANDING

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A new start for Uber Digital

To stand up against the major players a fresh start was needed for Uber Digital. They had an identity and website hadn't been updated for 5+ years - it was all looking rather 90's.

 

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Surfacing beautiful creative

I discovered some really juicy work hidden in the archives - concept art and stunning storyboards. I was keen to talk about the concept and process behind each project instead of simply showing polished final work. It helps people visually understand what the challenges were and what to expect of a project.

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Same, same, but different

More than 30 projects needed to be reformatted and featured. Each project page had to be templated for ease but also feel different enough against each other. I gave each project page it's own accent colour. The accent colour was taken from the creative or brand and featured throughout the page's UI design and solid panels of colour.

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[unex_ce_button id="content_cf4zyh6zt,column_content_qgz81t48t" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="content_width" button_alignment="center" button_text_spacing="1px" button_bg_color="#0f0f0f" button_padding="60px 100px 60px 100px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffdd30" button_text_spacing_hover="1px" button_bg_hover_color="#161616" button_border_hover_color="#000000" button_link="http://www.ralphpeskett.co.uk/work/zooby-doo/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]← PREVIOUS PROJECT[/ce_button]
[unex_ce_button id="content_cf4zyh6zt,column_content_d01hsydt6" button_text_color="#ffffff" button_font="regular" button_font_size="14px" button_width="content_width" button_alignment="center" button_text_spacing="1px" button_bg_color="#0f0f0f" button_padding="60px 100px 60px 100px" button_border_width="0px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffdd30" button_text_spacing_hover="1px" button_bg_hover_color="#161616" button_border_hover_color="#000000" button_link="http://www.ralphpeskett.co.uk/work/google-my-university/" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]NEXT PROJECT →[/ce_button]