WORK—INDEX
TIKTOK
Over the years, I’ve worked on a number of creative projects for TikTok ranging from interactive campaign sites to online live stream events, and creator-focused content hubs. Each brief came with its own challenge.
I helped bring TikTok’s personality to life in bold, expressive ways always balancing performance, interactivity, flexibility, and a touch of chaos (the good kind).
MONKEY SHOULDER
A small campaign site rooted in the brand’s connection to music and culture. The brief was to create a spin-wheel-style competition - but not simply the usual generic format.
I developed a range of creative concepts - and then worked with 3D Design, Jack Harvatt, to create the vinyl player assets.
Behind the scenes, we built a flexible white-label CMS solution designed for use across multiple William Grant & Sons brands. Monkey Shoulder was the first live version which was adopted with global brand teams, and met with strong engagement from customers around the world.
An immersive storytelling project I worked on while at Phantom. The brief came from Google Russia, as part of an annual initiative aimed at engaging and inspiring young people through culture.
I was tasked with illustrating six key scenes from the iconic Russian novel Master and Margarita. After sketching and refining the illustrations, I sliced each scene into layered compositions for use in an immersive web experience.
We added sprite-sheet animations, audio, and parallax effects to bring the illustrations to life in a browser. Resulting in a cinematic experience that blended storytelling with interactivity.
BOY GEORGE
One of my first projects out of university. I landed a role at MN2S, an independent record label and talent agency. During my time there, I worked on a mish mash of design tasks, including artwork for releases for Boy George.
It was a crash course in collaborating with label managers and artists, and getting design out into the world quickly and professionally. A proper introduction to the music industry.
