Endomag — Thinking outside the box

Endomag is redefining breast cancer care through innovative medical technology. I was brought in to help relaunch their website - crafting a digital experience that makes complex science feel clear, empowering, and human.

Med tech competitors have sites that are bland, blue, and forgettable. Endomag wanted to be bold by creating a highly interactive site inspired by Apple.

I led UX/UI design and messaging across the site, working to restructure content for both patients and clinicians, and designing a modular system that could scale. Alongside the site build, I developed the creative concept and storyboards for a suite of product animations - collaborating with video partners to ensure the tone, narrative, and visual language aligned with the overall experience.