Foodstuff — A fixie-riding fight

Foodstuff isn’t your mainstream food delivery service. They support local restaurants, pay their riders properly, and deliver with zero plastic and zero bullshit. I helped rebrand the company to match that spirit—bringing rebellious energy, clarity of purpose, and street-level style to both their identity and digital experience.

From a punchy new visual identity to a site that has more character and smoother ordering, the brand now reflects the soul of the company—ethical, energetic, and ready to scale.