Fussy — Smell good. Do good.

Fussy’s plastic-free deodorant made waves on Dragon’s Den, and with global expansion on the horizon, they needed a Shopify site that could scale. I helped design and build a flexible e-commerce experience that champions their mission and makes subscriptions simple.

From redesigning the product pages around sleek visuals and natural ingredients, to building a custom React subscription flow integrated with Recharge, the project focused on clarity, conversion, and international growth.