
Fussy — Smell good. Do good.
STUDIO
NEVERBLAND
UX/UI
eComm
About
Fussy’s plastic-free deodorant made waves on Dragon’s Den, and with global expansion on the horizon, they needed a Shopify site that could scale. I helped design and build a flexible e-commerce experience that champions their mission and makes subscriptions simple.
From redesigning the product pages around sleek visuals and natural ingredients, to building a custom React subscription flow integrated with Recharge, the project focused on clarity, conversion, and international growth.







3D
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Branding
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Jack Harvatt
Two Times Elliott