Lick — Let's decorate

Lick launched during lockdown, right when people stuck at home were itching to redecorate. I designed their first proper e-commerce site - translating a pitch deck into a fully functional, scalable DTC experience.

Working closely with the founders, I helped shape the product architecture, define the UX, and bring the brand to life digitally. The focus was on simplifying the journey from sample to checkout - making it easy, satisfying, and built to grow with the business.