Paul McCartney — A lifetime of stories

Paul McCartney’s old site had become dated, clunky, and hard to manage. I led the team tasked with reimagining his entire digital presence—from brand expression and UX/UI to interaction design and development.

Working closely with Paul, his team, and archivists, we created a platform worthy of his legacy: one that showcases decades of music, milestones, and media in a way that feels alive, personal, and beautifully organised.

From a fully browsable discography to an explorative timeline and a visual identity rooted in Paul’s own sketches, the new site is as human and iconic as the man himself.